This is a fictitious poster campaign for A.L.F. (Animal Liberation Front) that brings light some of the horrors of animal cruelty. Each of the three posters focuses on one of these industries; fur, meat, and dairy. Furthermore, each poster features a call to action for the viewer, as well as one fact about the industry that most people are unaware of. Whereas most animal rights propaganda features gruesome imagery, these posters depict bold and powerful illustrations that remain simplified to keep the viewer focused on the message. The typography mirrors the illustration style; simple yet bold and powerful. Each of these posters is individually successful and effective but work best as a triptych. This campaign won a Silver Student Addy Award in 2012.
Three 24" x 36” Digital Prints. Printed on French Butcher Paper.